The Hampton Smoker

What's up wtih what's going down? Does a tree falling on the ocean with no one around make a sound? Barbecue, BBQ, Bar-b-que. It's all in how you sell it.

Friday, June 29, 2007

Born to be Wild: Bikes and BBQ

Over on Grub Street, Mister Cutlets (aka Josh Ozersky) is reporting that Andrew Fischel of the fantastical RUB has contracted with the bickering chopper builders of American Chopper to build a sweet ride to be unveiled in Sturgis and then driven west to the new RUB that Fischel is opening in Vegas. What's the skinny, Cutlets?

The mind of Andrew Fischel, the brash young owner of RUB barbecue, never seems to rest. The last time we looked, he was opening up a giant spinoff in Vegas, and had retooled the New York branch with the loudest neon sign this side of Times Square. Now Fischel has engaged the guys at Orange County Chopper to create a customized “RUB Chopper” with a working smoker as its sidecar. “We’re creating the most kick-ass mobile barbecue vehicle ever made,” Fischel says. “It costs as much as a Bentley.”

The chopper, which will be the focus of an American Chopper episode to be aired next season, will make its public debut on August 8 at Sturgis Bike Week, the so-called “Biker Woodstock” held every summer in North Dakota. Lead singer Josey Scott of the heavy-metal band Saliva, the last person in the world you would imagine to be a bosom pal of the nerdy Fischel, will unveil the chopper to the world, and it will then make its way to Las Vegas for the opening of the new RUB. “We’re going to have motorcycles, barbecue, and rock and roll,” the reedy restaurateur tells us. “What else could you want?” We’d settle for the barbecue.

Photo courtesy of RUB via Grub Street


Anonymous Anonymous said...

someday stuffed angels
will ride through the sky
with tales of how their brisket
could simply make you die.
cheers to Andrew and Paul,
a fan

5:41 PM  

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